LisBon

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LisBon — A modern ride-hailing platform

LisBon is a modern ride-hailing platform designed to make everyday transportation more accessible, convenient, and enjoyable for a wide range of users. The idea behind LisBon was to create a mobility experience that brings together affordability and comfort, allowing users to choose a ride that fits both their needs and budget. From everyday commuters looking for an affordable trip to customers who prefer a more premium experience, LisBon is designed to serve different levels of mobility needs within one platform.

The product focuses on simplifying the entire ride-hailing journey — from requesting a ride and choosing a vehicle class to tracking the driver and completing the trip. The experience was designed to feel clear and effortless, especially during moments when users need to make quick transportation decisions.

As part of the project, I worked on the customer and driver experiences, creating interfaces that make it easy for passengers to request and manage rides while giving drivers the tools they need to efficiently manage their trips.

The primary goal of LisBon was to design a flexible ride-hailing experience that makes quality transportation accessible across different customer segments. Rather than creating a service that only focuses on either affordability or premium transportation, the goal was to bridge the gap between the two by giving users different ride options based on their preferences and circumstances. The design goals were to:

• Simplify the ride-booking experience so users can request a ride with minimal effort.
• Provide flexible ride options that cater to different budgets and comfort preferences.
• Create a consistent experience across both passenger and driver applications.
• Make important information easy to understand, including ride options, pricing, driver details, and trip status.
• Build trust and confidence throughout the journey by keeping users informed from booking to arrival.
• Create a scalable product experience that could support different vehicle classes and customer segments as the platform grows.

What benefits our customer get from this project?

• 01 — More transportation choicesUsers can choose from different ride classes based on their budget, comfort, and specific transportation needs, rather than being limited to a single type of service.
• 02 — Affordable mobilityLisBon makes everyday transportation more accessible by providing ride options designed for different income levels and spending preferences.
• 03 — A simpler booking experienceThe streamlined interface helps users quickly search for a ride, select their preferred option, confirm their trip, and track their driver without unnecessary complexity.
• 04 — Comfort when they want itFor customers who are willing to spend more for a better experience, premium ride options provide an alternative to standard transportation.
• 05 — Greater transparencyUsers can clearly understand important trip information before and during their ride, helping them make better decisions and feel more confident about their booking.
• 06 — A consistent experienceThe product creates a connected experience across the customer and driver sides, helping both parties interact more efficiently throughout the trip.